Tackling E-Commerce Store Design

So you’re ready to launch your first online business. You’ve got a product that people are interested in and all you need a website that looks clean, concise and is ready to give you the virtual storefront you need. We can help you design e-commerce store with a custom website design.  And with great e-commerce tools like Volusion and Core Commerce - (we love being Volusion designer) - it does make managing the inventory and listing your products for sale MUCH EASIER. But that's not enough. Make sure you're ready to tackle the work ahead before you start.

You’re ready to take on e-Commerce right? Think again. 

E-Commerce isn’t for the weak and weary.
Most have had an experience with e-commerce from a TV or radio ad or by purchasing something on the web. It’s usually seamless, simple and easy to use. I bet you've thought before, "I could do this. How card could it be - the internet and computers do all the work!" But, maintaining an e-commerce presence is a mulch-faceted and often difficult task.  And contrary to popular belief - It's also often times a full-time job.

Here are two reasons that businesses fail when trying to take on E-Commerce. 

1. More Than a Store Front
So you’ve got a website? Great, but it can’t stop there. In order to have a successful online business, you’ve got to realize that your website is more than just a store front - it’s a hub that you should be driving traffic to. You need more than just a website to sell a product, you need an online marketing strategy. Countless businesses fail when taking on online business because they simply launch a website and fail to discern why traffic, clickthroughs aren’t high - that is, if they are even tracking those statistics at all.

Owning an e-commerce store is much like owning a physical store. You have to give it attention every day to get the most out of it. Just like a store, you have to arrange your products for visibility and market your business with advertisements and social media. 

You can't just have a 'website that sells' and expect it to make a lot of money.  The website can't do it without you. One must still have the human element to promote and market the website. No time? You might need to hire some help with your internet marketing - at a minimum.

 2. Product First
Developing and implementing an online marketing plan is essential to online success, but after you’ve launched a strategy, what then? It always goes back to the product. Will your product sell? Did you do market research at all prior to your E-Commerce adventure?

If what you are selling is worth the user’s money, time and resources, then encourage users to leave feedback or comments on popular review sites. Don’t skimp on the product in order to make a quick buck, it will end up costing you more in the end.

3. Monitor Your Reputation
One of the most important traits of successful businesses is their ability to listen to consumers instead of just sending messages. Use social media as an extension of customer service to find consumers sharing information about your services or products and answer their questions. Investing in online relationships is a stepping stone for future successes.

Don’t be overwhelmed by e-commerce, be prepared instead! Tackle it head on by taking your reputation into your own hands and delivering something that is worth the time of your customers. Be helpful and proactive and, eventually, you’ll discover that e-commerce isn’t as scary as you thought!

Client Spotlight - Little Dog Fashion

We are thrilled to have been able to redesign LittleDogFashion.com, a Volusion website design - and bring to life the little dog that inspired tons of handmade doggie duds.

From the owner of Little Dog Fashion:

The story of Little Dog Fashion Pet boutique begins well before 2008. My children were small at the time and wanted to do a special project with me. That special project was to start a small business, Stockings Galore – a Christmas store. 

One year, somebody brought the tiniest Chihuahua into our store and asked if we had any clothes for his little fur baby. We did not at the time but agreed that we should check out if there was a market for dog clothes. 

Well, there was! 

And Little Dog Fashion Pet Boutique was born - as a woman owned business that provides an online location where pet owners from around the world come to shop for fun and functional dog fashion for their four legged family members. 

All of my doggie clothes are designed and made by me in Phoenix, AZ. I specialize in teacup and toy breed size dogs like Chihuahuas, Yorkies and Maltese or any other dog or pet in that size range. My unique fashions are made with your baby’s comfort and your sense of style in mind. And if your fur baby is a little bigger or hard to fit, no problem! My creations can be customized to ensure a great and comfortable fit. 

Every year my dog fashion line expands, resulting in me carrying a broad range of products including dog collars, dog grooming accents, doggie diapers and belly bands, hoodies for boys and girls, dog pajamas, dresses for little dog girls, shirts for little doggie boys, beds and bassinets. Items listed under the names of Little Dog Fashion or Darling Diapers are designed and made by me and inspired and modeled by my little Maltese dog, Sophie, right here in Phoenix. 

This year little Dog Fashion will introduce two new brands. 

One is called Eco Little Dog Fashion and will feature doggie clothes made from organic materials. The first collection will be launched in the fall and will consist of pjs and dresses. 

 The second new brand is Sari Beaux and it will feature high end fabrics and trims and OOAK creations. The first Sari Beaux collection will also arrive in fall or winter of 2013. 

Giving back to the animals that give all of us so much joy and unconditional love is a big part of my personal ethics which I take very seriously. I am proud to support the Arizona Humane Society and Celebrity Catwalk and hope to become a regular contributor for both organizations to help support all the good work that they do. You can see the display and read about these events in the event section of the home page. 

Join us in celebrating the new design on Little Dog Fashion!

New Volusion Designs - E-Commerce Websites

We'd like to welcome some new Volusion Designs to the internet! Of course, we prefer to work as a Volusion Designer - because it's the shopping cart we are most familiar with.  But we've also had some recent experience with Big Commerce Design (and it is very flexible, and has lots of potential. I would like to take a stab at another one soon!) as well as Pinnacle Cart - but of all the carts out there, for the price an support, Volusion stays on top in our opinion.

No, we don't work for Volusion. They don't give us kick-backs. It's just a robust tool for the money. If you're looking to sell online - Volusion is a one-stop solution. It certainly doesn't look easy at first, and it's a HUGE learning curve - but it's packed with features from email campaign management to customization and flexibility - to the fact that it's very SEO friendly. (Speaking of which, did we mention that we are now partnered with Vestal Media to provide SEO services? Learn more on our web page about Search Engine Optimization services.)

So pay our new clients a visit, whether you're looking for some YUMMY smelling soap, a lift chair to help with a loved one's mobility, or skin-whitening/lightening products - we've launched some new designs in the last couple of weeks that we're thrilled to share. Pay them a visit! 

WELCOME TO THE WEB:

Candace and Kids Soap Company - Hand Poured Organic Soap

Tonique Skin Whitening Products

Discount Lift Chair .com

Welcome Generation Flirt - Flirty Intimates and Apparel For Women

Got curves, ladies? Show them off with Generation Flirt intimates and tees!

We have had a wonderful experience with Sibelle - and are so glad they hired us to be their Volusion Designer – Welcome to the internet... Generation Flirt clothing! For ladies t-shirts, tanks, and super-cute undergarments for ladies - this is the place to go. Look out, Victoria's Secret!

Visit The Website - Find Them On Facebook

Sibelle and Josue started in their garage researching the perfect 'feeling' fabrics and even taking sewing classes – they learned all about what makes good quality clothing and what it takes in the clothing industry to be successful.

Generation Flirt has come a long way! For GF, hard work and a labor of love has taken them to a large warehouse where all the products are now made - and we're pleased to announce - a brand new online store. (one of the PRETTIEST website designs we've done to date!)

Generation Flirt clothing is for the flirty, fun and free spirit. Not only does Generation Flirt have great form-fitting sexy tees that show off your curves but there are three types you can choose from – Baby T-shirts, Cami’s and the Swoop low neck t-shirt. The tees appear to be cut longer than typical - which is an asset that many women LOVE in a soft-sexy-tee!

The Generation Flirt panties come is Sassy Chic, Playful Chic and Flirty Comfort.

Visit Generation Flirt for some great clothes for the curves you have and want to show off! Thanks to Sibelle and Josue for their business, and Good Luck!

LipoGarments - Clothes To Help You Heal From Surgery

What exactly is a Lipo Garment? We found out as we began the journey of doing a new e-commerce design for Lipo Garment’s new website with owner, Wendy - and we got to do their new logo design, too.

Lipo Garments products are designed to physically compress a specific area of the body, to resolve pain and keep things 'in place', if you will - during recovery from cosmetic or reconstructive surgery garments such as – c-sections, breast augmentations, breast reductions or liposuction.

These innovative compression garments are made from light weight, stretchy and latex free fabric to assist in effective compression.

The facial compression garment provides compression and support to surgical areas after procedures such as face lift, chin lift, neck lift or any surgeries involving the chin or neck area.

If you have had a recent c-section or having one, we would recommend the Abdominal Binder. Believe us when we say this, you must have this! This abdominal compression binder is a 3 panel, 9” high abdominal binder that is flannel lined. No panel rolling and is available in white. This abdominal compression binder can assist in supporting after tummy tucks, post hernia surgery, c-sections, abdominal strains and so much more!

LipoGarments.com sells their products on the popular Volusion platform. We are pleased to have assisted in the Volusion store design of such a useful and helpful product. Good luck LipoGarments!

E-Commerce Suggestions From Kari & Company

So many of our clients come to us and say - "I'm not sure where to start" - we always try to help our clients along the way and offer suggestions based on their needs.

Of all the issues that arise during the process of designing an e-commerce template or website - we find that the products, features or promotions aren't always 'in your face' front-and-center of the store in a way that entices the potential customer to want to buy. So when you work with us - we will usually make suggestions like these - we want to share them with you now:

1/ Say who you are on your homepage: From the moment someone hits your site - they should know what you're about. Steve Krug's book - Don't Make Me Think - is a great primer to this concept. Sure, the book is a few years old - but the idea is forever. Your potential client doesn't want to click for days to find your products or what they need. They want to be in control; and know where they are. Say who you are and give them options RIGHT FROM THE START!

2/ Offer standard layout when you can: Store owners don't always like the standard layouts - horizontal navigation, side menus, etc - and want something different and unique. But the truth is - standard layout is what your user expects. They EXPECT to see your logo and branding top left. They EXPECT to see horizontal and/or left-side navigation so they can find what they are looking for - categorized in an intuitive way.

3/ Treat it like a REAL STORE: Store owners of e-commerce sites often think that what they are doing is totally different from owning a brick and mortar storefront. Really, it's not. E-commerce site owners have to prepare 'virtual endcaps' with great promotions, graphics and displays in and around their site, have 'point of purchase displays' throughout the shopping process to incent your client to click around, and showcase their product and/or services in a creative way.

4/ Keep it clean and fresh through design: Certainly - the end-user experience should be an aesthetic one; one that looks and feels nice. This creates a sense of security - a nicely designed website will give your client a feeling that they're buying from someone who cares enough about their store to keep it nice.

TIP: "Splash pages" are officially out. Just so you know. I still get people ask for these all the time. While they're cool - and pretty - it's an extra click for your client! People tell me all the time - "I leave a website that has one of those intro pages....." Now, if you really want one - I can make you a darn pretty one. Even a Flash one (which are more annoying to users than the static ones...) But don't be surprised if I try to talk you out of it - because I don't want you to lose visitors. :)

That's about it for now. Certainly each design or project has it's own needs - and we try to customize your results based on your vision and needs. Happy Surfing!