Have you ever thought, “That’s the ugliest, most confusing web site I’ve seen to date...” and just couldn’t hit the exit button fast enough? Thinking to yourself – “Ugly…Ugly…Ugly - those colors are awful, and that music didn’t make it any better, what were they thinking when they created this?” Sure you have. One has to wonder if the web designer is creating the site design based on their client’s preferences on color, style, and content – or if the web designer is just not using instinct and experience on what will work for a web site depending on it’s audience, and needed functionality. If it’s the first case scenario, then the old saying “the customer is always right” should not apply to web design!
Leaving some of the design to the professionals (based on your inspiration and style, of course...) can result in more targeted traffic, and wider exposure and hopefully ‘actionable’ items – that is, graphics and keywords to entice your clients to CLICK around, and BUY your things! The pros have the insight and imagination to create a web site that showcases your particular product or service – and hopefully from your online buyer’s point of view.
It’s always good to keep your viewer’s interest, entertain them a bit – and lure them into wanting to know and see more of your web site. And as always - navigation should be clear and consistent; user friendly and ‘brain pleasing’. We please the brain by not making it do too much work. 'Effortless' is a good word here...
Designers listen to and work with their clients to produce a website that is pleasing to them (as site owners) and looks how they envisioned; but in turn – clients of web design services need to remember to trust in their designer’s suggestions and their talent & experience for being able to see the overall picture.
Of course, not every suggestion or idea is going to be accepted or workable – we know this. However, there are some of us out there who are truly interested in helping your company be a success on the internet – and we don’t just say things to complicate the process, rather, we hope that we’re sharing valuable information with you that will help you have more success on the growing and changing internet.
And - we don't know everything there is to know about your product or service. We NEED your input and feedback along the way to get to a design that works for you (and for your audience!) - and produces good results where accessiblity, functionality and overall look and feel are concerned.
Just like art – web design is subjective. What we like as individuals is not always as pleasing to our neighbor’s eyes, and when you are on stage to the whole world (wide web) don’t you want to put your best foot forward?
So, keep an open mind with your next web design project, and find a designer (hopefully US!) who will work with you to achieve your goals, see your vision and keep your audience interested!