Wednesday, August 14, 2013

Why PIN-teresting Content is Important in Social Media

Doesn’t it seem like a new social media platform launches daily? Although that isn’t far from the truth, you can find stability in some mainstay social networks that are as solid as they come.

We’ve talked before on why you should be on social media in order to best reach your prospective customers – but another thing worth considering - is focusing on the right social media for your business.

Still Fast Growing
One of the fastest growing social platforms these days is Pinterest, a virtual “pinboard” of images and information that allows users to find information on the internet and save it to the appropriate online board.

Who Uses Pinterest
Depending upon your business, Pinterest might be the great arena for your online business presence. Around 95% of Pinterest users are women – which means that might be a strategic place for you to reach out to those you’re selling to if women include your market target.

What To Pin
Post images of your products, and inspirational messages to connect with your users and establish yourself as an online friend.

Remember - social media needs to stay SOCIAL - or it won't make the right connection with users. Your long-term goal with ANY social media platform is to make friends, and then turn those folks into brand advocates for your company or business. Get OTHERS talking about you and your business to really generate a great community of prospects.

Considering our clients are mostly small-medium size businesses with more modest marketing budgets, we try to do the things every website owner should be doing - and that's having a presence across multiple platforms - and optimizing that exposure for branding.  If time and budget allow - certainly you can run some VERY grand and successful social media campaigns. However, in so many cases, a tight ship must be run - and it has to be made easy enough to do on a smaller budget or, even better - in house.
With social media - stick to the famous saying, “Keep it simple, stupid!" (KISS) Don’t beat yourself up about having to learn multiple platforms – find the one you need to focus on most.

Wednesday, August 7, 2013

Protecting Yourself On The Internet

The internet can be a dangerous place and sharing personal information over social media and other internet facets can put you at risk!

So how can we stay protected in an age that feels like people already share too much? Is that Facebook status about being on vacation really going to make your home susceptible to unforeseen visitors? Maybe. Here’s a couple tips on how to protect yourself online.

1. Passwords
Use different passwords for all of your logins. While having one password can really be a breeze, it opens you up to having all of your accounts compromised, rather than just one. One account is much easier to manage than a full-blown security breach!

Also, make sure that your passwords are hard to guess and are strong. “Puppy1” isn’t cutting it anymore, so use a mix of upper and lowercase letters, numbers and symbols to make your password like a cryptic vault!

2. Social Media
Revealing too much about yourself on social media can be very dangerous. Reevaluate who you are friends with on these networks and be cautious sharing information that could be indicators of your password. It doesn’t take much for a hacker to get in, so stop them in their tracks and be wise in what you share.

But it's more than just a hacker that you have to worry about - it's the folks that don't post, don't share, just sort of lurk around... Are you a Facebook user - ? Are you a parent? Have you seen this site?
Take This Lollipop

Enough said.

3. Be aware
The most neglected protection tip is simply to be aware. Computers can get viruses. Cell phones can be stolen. Online accounts can be compromised. Pay attention to your online surroundings and protect yourself by being extra cautious before clicking on links or to install an internet filter or protection service.

And another thing - your computer could go kaput. Make regular backups. If you can't afford an expensive online backup program - buy an external hard drive and backup your precious family photos and files regularly - or save those special things to the cloud. (Dropbox, Google Drive - both FREE!)

The internet can be scary but don’t let it be! Just be aware and cautious and you’ll be able to enjoy it all without the worries.