Monday, October 7, 2013

Tackling E-Commerce Store Design

So you’re ready to launch your first online business. You’ve got a product that people are interested in and all you need a website that looks clean, concise and is ready to give you the virtual storefront you need. We can help you design e-commerce store with a custom website design.  And with great e-commerce tools like Volusion and Core Commerce - (we love being Volusion designer) - it does make managing the inventory and listing your products for sale MUCH EASIER. But that's not enough. Make sure you're ready to tackle the work ahead before you start.

You’re ready to take on e-Commerce right? Think again. 

E-Commerce isn’t for the weak and weary.
Most have had an experience with e-commerce from a TV or radio ad or by purchasing something on the web. It’s usually seamless, simple and easy to use. I bet you've thought before, "I could do this. How card could it be - the internet and computers do all the work!" But, maintaining an e-commerce presence is a mulch-faceted and often difficult task.  And contrary to popular belief - It's also often times a full-time job.

Here are two reasons that businesses fail when trying to take on E-Commerce. 

1. More Than a Store Front
So you’ve got a website? Great, but it can’t stop there. In order to have a successful online business, you’ve got to realize that your website is more than just a store front - it’s a hub that you should be driving traffic to. You need more than just a website to sell a product, you need an online marketing strategy. Countless businesses fail when taking on online business because they simply launch a website and fail to discern why traffic, clickthroughs aren’t high - that is, if they are even tracking those statistics at all.

Owning an e-commerce store is much like owning a physical store. You have to give it attention every day to get the most out of it. Just like a store, you have to arrange your products for visibility and market your business with advertisements and social media. 

You can't just have a 'website that sells' and expect it to make a lot of money.  The website can't do it without you. One must still have the human element to promote and market the website. No time? You might need to hire some help with your internet marketing - at a minimum.

 2. Product First
Developing and implementing an online marketing plan is essential to online success, but after you’ve launched a strategy, what then? It always goes back to the product. Will your product sell? Did you do market research at all prior to your E-Commerce adventure?

If what you are selling is worth the user’s money, time and resources, then encourage users to leave feedback or comments on popular review sites. Don’t skimp on the product in order to make a quick buck, it will end up costing you more in the end.

3. Monitor Your Reputation
One of the most important traits of successful businesses is their ability to listen to consumers instead of just sending messages. Use social media as an extension of customer service to find consumers sharing information about your services or products and answer their questions. Investing in online relationships is a stepping stone for future successes.

Don’t be overwhelmed by e-commerce, be prepared instead! Tackle it head on by taking your reputation into your own hands and delivering something that is worth the time of your customers. Be helpful and proactive and, eventually, you’ll discover that e-commerce isn’t as scary as you thought!

Wednesday, September 18, 2013

Practicing Caution With Pinterest


Few social media networks are as visually stimulating and appealing as Pinterest, which is why it's one of the fastest growing social platforms around with over 70 million users. There's photos of delicious "healthy" recipes for us to try at home, panoramas of backyard oases for us to long for, and workout tips and tricks to help tone and trim our body. But are they always accurate?

Word of advice, don't trust everything you read on Pinterest.

Pinterest, while popular, can also be dangerous. Have you ever tried a recipe and the results weren't what you expected? You're not alone. Just like common advertisements, Pinterest items can be optimized to sell products and for clickthroughs, all without the backdrop of a realistic expectation.

There are harmful fitness routines, dangerous diets, and even falsely attributed quotes that circulate Pinterest very regularly. For example, here's a Hitler quote that was attributed to Taylor Swift, and 20 other Pinterest tips that, well, are lies.

So be cautious when diving into Pintest content, it isn't always as it appears.


Wednesday, August 7, 2013

Protecting Yourself On The Internet

The internet can be a dangerous place and sharing personal information over social media and other internet facets can put you at risk!


So how can we stay protected in an age that feels like people already share too much? Is that Facebook status about being on vacation really going to make your home susceptible to unforeseen visitors? Maybe. Here’s a couple tips on how to protect yourself online.


1. Passwords
Use different passwords for all of your logins. While having one password can really be a breeze, it opens you up to having all of your accounts compromised, rather than just one. One account is much easier to manage than a full-blown security breach!


Also, make sure that your passwords are hard to guess and are strong. “Puppy1” isn’t cutting it anymore, so use a mix of upper and lowercase letters, numbers and symbols to make your password like a cryptic vault!


2. Social Media
Revealing too much about yourself on social media can be very dangerous. Reevaluate who you are friends with on these networks and be cautious sharing information that could be indicators of your password. It doesn’t take much for a hacker to get in, so stop them in their tracks and be wise in what you share.

But it's more than just a hacker that you have to worry about - it's the folks that don't post, don't share, just sort of lurk around... Are you a Facebook user - ? Are you a parent? Have you seen this site?
Take This Lollipop


Enough said.


3. Be aware
The most neglected protection tip is simply to be aware. Computers can get viruses. Cell phones can be stolen. Online accounts can be compromised. Pay attention to your online surroundings and protect yourself by being extra cautious before clicking on links or to install an internet filter or protection service.

And another thing - your computer could go kaput. Make regular backups. If you can't afford an expensive online backup program - buy an external hard drive and backup your precious family photos and files regularly - or save those special things to the cloud. (Dropbox, Google Drive - both FREE!)


The internet can be scary but don’t let it be! Just be aware and cautious and you’ll be able to enjoy it all without the worries.

Wednesday, July 24, 2013

Why PIN-teresting Content is Important in Social Media

Doesn’t it seem like a new social media platform launches daily? Although that isn’t far from the truth, you can find stability in some mainstay social networks that are as solid as they come.

We’ve talked before on why you should be on social media in order to best reach your prospective customers – but another thing worth considering - is focusing on the right social media for your business.


Fastest Growing
One of the fastest growing social platforms these days is Pinterest, a virtual “pinboard” of images and information that allows users to find information on the internet and save it to the appropriate online board.

Who Uses Pinterest
Depending upon your business, Pinterest might be the great arena for your online business presence. Around 95% of Pinterest users are women – which means that might be a strategic place for you to reach out to those you’re selling to if women include your market target.

What To Pin
Post images of your products, and inspirational messages to connect with your users and establish yourself as an online friend.

Remember - social media needs to stay SOCIAL - or it won't make the right connection with users. Your long-term goal with ANY social media platform is to make friends, and then turn those folks into brand advocates for your company or business. Get OTHERS talking about you and your business to really generate a great community of prospects.
 
With social media - stick to the famous saying, “Keep it simple, stupid!" (KISS) Don’t beat yourself up about having to learn multiple platforms – find the one you need to focus on most.

Saturday, July 6, 2013

Client Spotlight - Little Dog Fashion

We are thrilled to have been able to redesign LittleDogFashion.com, a Volusion website design - and bring to life the little dog that inspired tons of handmade doggie duds.

From the owner of Little Dog Fashion:

The story of Little Dog Fashion Pet boutique begins well before 2008. My children were small at the time and wanted to do a special project with me. That special project was to start a small business, Stockings Galore – a Christmas store. 

One year, somebody brought the tiniest Chihuahua into our store and asked if we had any clothes for his little fur baby. We did not at the time but agreed that we should check out if there was a market for dog clothes. 

Well, there was! 

And Little Dog Fashion Pet Boutique was born - as a woman owned business that provides an online location where pet owners from around the world come to shop for fun and functional dog fashion for their four legged family members. 

All of my doggie clothes are designed and made by me in Phoenix, AZ. I specialize in teacup and toy breed size dogs like Chihuahuas, Yorkies and Maltese or any other dog or pet in that size range. My unique fashions are made with your baby’s comfort and your sense of style in mind. And if your fur baby is a little bigger or hard to fit, no problem! My creations can be customized to ensure a great and comfortable fit. 

Every year my dog fashion line expands, resulting in me carrying a broad range of products including dog collars, dog grooming accents, doggie diapers and belly bands, hoodies for boys and girls, dog pajamas, dresses for little dog girls, shirts for little doggie boys, beds and bassinets. Items listed under the names of Little Dog Fashion or Darling Diapers are designed and made by me and inspired and modeled by my little Maltese dog, Sophie, right here in Phoenix. 

This year little Dog Fashion will introduce two new brands. 

One is called Eco Little Dog Fashion and will feature doggie clothes made from organic materials. The first collection will be launched in the fall and will consist of pjs and dresses. 

 The second new brand is Sari Beaux and it will feature high end fabrics and trims and OOAK creations. The first Sari Beaux collection will also arrive in fall or winter of 2013. 

Giving back to the animals that give all of us so much joy and unconditional love is a big part of my personal ethics which I take very seriously. I am proud to support the Arizona Humane Society and Celebrity Catwalk and hope to become a regular contributor for both organizations to help support all the good work that they do. You can see the display and read about these events in the event section of the home page. 

Join us in celebrating the new design on Little Dog Fashion!

Wednesday, June 12, 2013

Learning LinkedIn - The Social Media King For Business Professionals

Sometimes Facebook can seem like the Wild West—full of baby pictures, engagements, vacation sunsets and political rants. It’s personal - and not exactly the most intentional platform for a professional to create their own personal identity or brand.

LinkedIn is a social platform that fits that very niche - in a professional way. Although it’s been around since 2003, LinkedIn has now grown to become one of the top four platforms in terms of the amount of active users and is the number one business social media platform.

So what exactly is LinkedIn and why should you, as an employee of a business or a business owner, be on it? 

LinkedIn is a thriving online community of professionals looking to make connections, recommendations and network for professional purposes. LinkedIn has their own mail system called InMail that allows you to send 5 messages to others (more are available in premium membership packages) for a variety of purposes.

You’re able to search for and find others at your company, in your field or in a profession that you are interested in learning more about.

LinkedIn offers professional “Groups” that you can request to join that serve as discussion boards for job postings and for sharing information with others.

Interested in learning more? Sign up for a LinkedIn profile today and stay tuned for ways you can utilize your profile to build a great business community online.

Tuesday, May 14, 2013

Why Twitter Matters

Have you ever had an older relative or friend ask if you’re into “that 'tweeter' or Facebook stuff?” Or - better yet - and more relevant to our purpose -  have you ever been asked - "Why should my business have to do all that stuff on social media?"

We have.

Social media can be a difficult thing to understand on a number of levels. Primarily - anyone who's not 40 or under - is probably wondering how it will help them sell, how it will help them increase business - or how it will help them do anything - other than not waste time trying to figure it all out.

Social media is still sort of new, and it is rapidly changing; but there is enough data to prove that there is some stable ground: your customers need to hear you and they need to hear you where they feel comfortable. 

We get this. 

But I can't lie.

I often wonder - Twitter? Really? Why do I bother tweeting? We have a whopping two sentences to share, and it really seems like a celebrity venue, or vehicle for celebs to communicate to the world - and for their fans and followers to connect with them on some level. I see it all the time and Twitter is full of spam, too - so what's the point? Is that really a great fit for a local landscaping company? Is it a good fit for MY CLIENTS?

The answer - in short - is yes, for the most part - Twitter is a good thing to be doing - for any company.

Twitter early on established itself as a top platform on the social media landscape - many suggest it is only second to Facebook when it comes users. Although Twitter is not short of praise, it is often misunderstood and neglected. There’s more to Twitter than Justin Bieber and Lady Gaga. It allows you to communicate with your customers, new customers, potential customers, friends, and others - quickly and succinctly.

How often do you sit and read an entire article? How often do you skim? Research suggests that we, customers and clients of businesses all across the globe, want information quick and direct. We don’t have time to sift through uninteresting commentary to find the small bit of information that we think we can use. Some of your potential prospects are on Twitter.

As a matter-of-fact, software engineered to track Twitter users’ interests and activities might be one of the fastest growing software niches in the entire tech world.

How do you reach them? Find a member of your target audience and engage with them. Share their content; develop relationships with those whom you see as prospective clients. Don’t be afraid to ask for RT (retweets) from your fan base. If your customers feel connected with you, they’ll do so without hesitation.  Twitter is a great place to build not just brand awareness and exposure - it's a great place to create advocates for your business.

A Twitter profile also shows up in search results. That's a perk.

Simply put, there are folks on Twitter that are interested in what you do - and they’re asking questions. Get in there and find them. Answer their questions, provide your service—and chances are you won’t just have a purchase, you’ll have a brand advocate in your corner for years to come.

Saturday, April 20, 2013

Return on Relationship (ROR) in Social Media

Social media. It’s the fresh buzzword heard from businesses all across the globe.
 
Social media is the new kid on the block that few truly know much about, and everyone has an opinion on how to work it.

It bucks the traditional methods of customer relations and marketing, and introduces new concepts of engagement with consumers that can seem impractical or unnecessary.

But at Kari & Co. - we think it's totally imperative - to keep your name in front of your potential client or target. We think it's beneficial to keep reminding folks that you're there, and to get your business name seen over and over - it's exposure.

It’s a competitive world on the web - and the edge is given to those companies that provide great products or services to communities that need them. The edge is given to businesses that have web sites and eCommerce options… the edge is given to businesses on social media.

With a variety of different social networking platforms, users can share photos, information and memories with one another creating strong online relationships where advice is trusted and recommendations lead to purchase decisions. 

People like to show their opinion, have their say and share their thoughts. As long as your company keeps social media social - and does not only share business items and constantly try to sell the user - it'll be successful for your company - at whatever frequency and intensity you do it.

Simply put, social media isn’t just your teenage daughter checking her Facebook on her iPhone. It’s where your consumers live! Your consumer is online somewhere browsing search engines, websites and social media platforms for information.

Don’t you want them to come to you? Social media provides return on relationship (ROR). Like the business term, return on investment (ROI), social media enables businesses to communicate freely and personally with their customers in order to build trustworthy and reliable relationships with them.  And - as you know, building relationships is a huge part of any industry or business - and is at the core of your success - whatever you do.

If your business provides a great experience to a user, don’t you want them to tell their friends? That favorable experience at your business goes online, across a variety of platforms and becomes that golden “word of mouth” marketing that brings customers back into your doors.

Time and time again.

So saddle up with social media, it isn’t going away.

Embrace online engagement and allow your users to put a face or voice with your brand. It’ll help your business and your consumers in the years to come.