Monday, February 6, 2012

Pinterest Holding Interest

It's the newest hottest thing on the internet - it's Pinterest. An online 'pin board' or, as I like to call it - a 'vision board' - where you can identify pictures, and in some cases, 'do' - things, visually - as well as share and interact with others.

Who uses it? It appears that women, in their 30's-50's - in general, are highly addicted to Pinterest. And - with good reason. It's a gold mine for interior design ideas, recipes (here's where the DO comes into play), crafting, hobbies, hairstyles, beauty and fashion and more.

What's great about Pinterest, is that it's not so much 'personal' - i.e. - pictures of the family dog and family outings - but things you can share freely and comment on without worry that you've barged in on someone's privacy. If it's on Pinterest, it's free for the pinning.

Any business value? For most businesses - I think that trying to incorporate Pinterest into your social media strategy would depend 100% on what you do. Also - it MUST be kept friendly, light, family-friendly and social. Certain businesses just do not fall into this category, and are not a good fit for Pinterest. For example - here are some industries/businesses that would do well to consider utilizing Pinterest as a vehicle for viral exposure:

1/ Hair salons/independent stylists: Showcase your work! Get permission from your clients to present your newest creations on Pinterest. Much inspiration for that next great hair-do comes from here.

2/ Interior Designers/Artists/Designers: Here's where you show off your brands, design ideas, colors, palettes, layouts and also offer great ideas to those who are crafty like to do-it-yourself. Even though they do-it-themselves - they remember where they got help and support - and if/when the time comes, maybe your name will pop back into mind. "How-tos" for art/craft projects and interior decor are a hugely searched - so participate with helpful content and gain some (real) fans.

3/ Chefs, Restaurants, Cooks: Share recipes on Pinterest - it's a great source of people who cook EVERY SINGLE DAY - and like above, they'll remember where they got the recipe. What's great about Pinterest - is the viral shareability of this content. Your recipe has the potential to get shared to hundreds of people, within minutes. Talk about free exposure!

4/ Photographers/Scrapbookers: Pinterest is a place for the crafty!! You can not only showcase your work, but also provide those handy-well searched-how-to's to get even more exposure. Play up the holidays and special occasions - Valentine's Day, Birthdays, Weddings - as people are continually searching for ideas and maybe - vendors - for these special occasions.

5/ E-Commerce: If you're selling something in the world of beauty, fashion or style via an online store (of course you know we specialize in e-commerce website design - close shameless plug) - then Pinterest will allow you to 'pin' individual items. Do this when you get something particularly relevant to these industries, or new items - or even if you have something on sale.

6/ Food, Fashion Writers/Mom Bloggers - ladies, unite. 'Nuff said.

And that's not to say men aren't using Pinterest. They are. Just not like the ladies. Plus, for the most part, I know better how ladies think than I do men; and I know this is a smorgasboard of home, beauty and family inspiration. It is what it is, and right now, it's more about the women on Pinterest.

Tips for using Pinterest: Pin Often, pin relevant, take special care to categorize and beef up your specific boards - and add your own description to reach image. Then, share it on Facebook and Twitter, Linked In and anywhere else you can.

There's not a lot of SEO value for Pinterest pins, because each pic pinned has an id number, and nt a real 'title' per-se - which makes sense, because there's just so much content. It's the loyal followers, share-ability and genuine inspiration that exists on Pinterest that make it so valuable.

If you know your market, and pin for them, (and yourself) it'll be a fun and interesting way to increase exposure for your business or your name.

No comments: